This article was co-written by Giada Palma.
The sports world has not let the momentum slip, with several soccer players gaining interest in cryptocurrencies.
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Suarez did not set the trend, but rather followed. In August 2021, Messi was the first soccer player to put his NFT collection on sale. The collection of digital stickers on Ethernity was designed by the Australian artist Bosslogic. "Man From Tomorrow" is on sale for $10,494.32; for those on a tighter budget, the lot 595/30,000 of "The Magician" is available for just $41.99.
Fan tokens are an increasingly popular tool among clubs and are particularly suitable when it comes to distributing prizes and bonuses to fans and players. The value of the 770 JUV tokens would amount to approximately $4,958.80 based on the current JUV price of $6.44. It's a drop in the bucket for a champion whose assets are estimated at around $500 million.
What does the future look like? While athletes are gradually getting into the world of cryptocurrencies and NFTs, soccer clubs have become agents of change this past year. The COVID-19 pandemic has reduced the revenues of most clubs and these new forms of involvement are another way to recognize fans who are asking to actively participate in the success of their favorite team.
It will be interesting to see how the search for backers will change the relationship between ownership and fandom, and how sports teams will be able to exploit the opportunities of the metaverse in order to generate new revenues.
Photo: Fars Media Corporation via Wikimedia Commons
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