The company's new platform features fully Farm Bill-compliant hemp-derived products.

Matt Darin, CEO of Curaleaf said each of the hemp-derived gummies and seltzer-based beverages are made under the company's strict quality control practices. In addition, the products will be in clearly labeled packaging, listing ingredients and potency, and will be age-gated appropriately through their distribution channels.

Shipments will launch on July 1, in time for the July 4 holiday, the company said in a press release.

Additional distribution will include strategic partnerships through conventional retail and on-demand delivery in partnership with DoorDash, the local commerce platform.

See also: Beyond Europe And North America: Curaleaf’s Strategist On Cannabis Markets In Australia, New Zealand, And Israel

Curaleaf's TheHempCompany.com will also partner with top-tier 3rd-party hemp brands to offer additional products, under Curaleaf’s standards.  

“As the world’s leading consumer cannabis company, Curaleaf has both the opportunity and the obligation to continuously set the bar for quality, regulation and safety,” Darin said. “As the market demand for hemp-derived products grows, we remain committed to exploring the many ways in which we can leverage our high standards for manufacturing, production and quality to deliver safe and trusted products to adult consumers at retail and through Ecommerce.

Now read: Curaleaf International Is Beating Illicit Cannabis Prices In UK And Germany – What’s Next For EU Expansion?

CURLF Price Action

Curaleaf's shares traded 0.25% lower at $4 per share after the market close on Friday afternoon.