Verano Holdings Corp. VRNOF has launched the Cabbage Club, a national weed membership club.
Cabbage Club will be available in Verano's 13 Zen Leaf dispensaries in New Jersey and Illinois. The company plans to expand this novelty across its 138 dispensaries in 13 states.
Interestingly, Verano is not just present in states that sell medical cannabis, but recreational as well. It is already established in Maryland where weed sales got underway this past July and where the company holds four Zen Leaf retail locations as well as a cultivation and processing facility.
Darren Weiss, Verano's president, who's been sharing his valuable business tips at Benzinga cannabis events, said Verano sees "a significant opportunity for cannabis businesses" in Maryland.
Weiss and Verano’s CIO Aaron Miles are guest speakers at the Benzinga Cannabis Capital Conference in Florida on April 16-17. So get your tickets ASAP as prices will go up soon! You can get a 20% discount on tickets following this link right now. Join us and learn more business insights not only from Weiss and Miles but a slew of other top CEOs, entrepreneurs and industry stakeholders.
See also: Maryland Rakes In $21M In Legal Cannabis Sales In First Week, Half During July 1 Weekend
Meanwhile, check out the new Cabbage Club, which is designed to "reward and foster a community of loyal and passionate cannabis enthusiasts, customers and patients," the Chicago-based cannabis giant said in a press release on Wednesday.
How?
Cabbage Club will grant its members access to monthly store credits and seasonal coupons, members-only merchandise, early access to new product drops, a dedicated Member Appreciation Day, and VIP access to additional events.
Additional in-store and online perks for members include private concierge services, line-skipping privileges and warm cookies at checkout.
How To join The Cabbage Club
Members can join at the following levels:
- Dime Membership ($149): $10 store credit applied to your account every month, plus $25 value in members-only seasonal coupons and additional surprise rewards – totaling $265 in annual cash value.
- Quarter Membership ($249): $20 store credit applied to your account every month, plus $50 value in members-only seasonal coupons and additional surprise rewards – totaling $485 in annual cash value.
- Silver Dollar Club (invite-only): the top tier membership level that can't be joined, only earned. Membership expands on Dime and Quarter tiers by adding secret perks, revealed only to a select few.
What's Next
The company said there's a potential to scale additional benefits for members, including via third-party partnerships, in the future.
VRNOF Price Action
Verano's shares traded 1.70% lower at $5.21 per share at the time of writing on Wednesday morning.
More On The Benzinga Cannabis Capital Conference
The Benzinga Cannabis Capital Conference is returning to Florida, at a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort is a chance for entrepreneurs – both large and small – to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.
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The Benzinga Cannabis Capital Conference is coming to Florida
The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.
Get your tickets now on bzcannabis.com – Prices will increase very soon!