Boston Beer Exec Wants To Turn Time-Tested Liquor Logic Into Cannabis Retail Gold

"Everything about moving liquid is an industry that has been working pretty well since the prohibition of alcohol ended," opened Paul Weaver, director, and head of cannabis at the Boston Beer Company Inc. SAM, as he stood under the dazzling lights of the Benzinga Cannabis Capital Conference in Miami.

Paul's opening resonated with the crowd, setting the tone for what would become an insightful dialogue. His statement was not only a nod to the beverage industry's illustrious past but also a prelude to the potential future of the cannabis industry, drawing parallels that seemed both familiar and revolutionary.

Want to know more? Weaver will be participating as a featured speaker at the upcoming Benzinga Cannabis Capital Conference in Chicago on September 27-28.

Related Content: As Cannabis Consumption Surges While Alcohol Falls, This Expert Sees A $100B Market Opportunity For Weed

Unveiling the Convergence of Alcohol and Cannabis in Miami, Next Stop: Chicago

"I think that’s the dream scenario," he said, weaving the audience into the fabric of his vision. "It’s being able to leverage the existing infrastructure of how you move liquid and finding a retail ecosystem that gets the right consumers at the right place and kind of is a seamless consumer experience. It makes perfect sense."

It was clear that for Weaver, this wasn't merely about juxtaposing two industries. It was a call to action, a vision where the intricacies of logistics, the legacy of a bygone era and the potential of today converge.

Related Content: Cannabis Stocks Soar As Gov Health Officials Call On DEA To Reschedule Marijuana: Is Legalization In Sight?

Yet, the spotlight wasn't solely reserved for Miami. The Benzinga Cannabis Capital Conference promises another rendezvous, this time set against the Windy City's skyline. Chicago awaits, and with it, the hope for more revelations and insights.

As the evening ended and attendees left the venue, they carried with them the essence of the conversation — an imprint of a dialogue that was more than just words. It was a testament to the power of a vision.

Related Content: Cannabis Increasingly Used As Substitute For Alcohol, Especially Among Gen Z

For those eager to immerse themselves further into the reservoir of knowledge that the Benzinga Cannabis Capital Conference offers, the event makes its grand return to Chicago on September 27 and 28. All information is available on bzcannabis.com

Image by LinkedIn

Market News and Data brought to you by Benzinga APIs
Posted In: CannabisNewsEventsMarketsBenzinga Cannabis Capital ConferenceCCCCCC ChicagoPaul WeaverThe Boston Beer Company Inc.
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

The Benzinga Cannabis Capital Conference is coming to Florida

The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.

Get your tickets now on bzcannabis.com – Prices will increase very soon!


Loading...