Akerna KERN announced that US cannabis shoppers spent a total of $249.6 million on adult-use and medical cannabis products during this year's Halloween weekend, reflecting year-over-year growth in excess of 6%.
Halloween weekend has historically earned a place as one of the top ten cannabis sales days, and thus far, the Friday before Halloween remains in the running for one of the top ten days for 2022. This year-over-year growth in seasonal Halloween cannabis spending appears to correlate with an increase in other Halloween retail spending, as the National Retail Federation reported. As cannabis and traditional retailers begin to launch their holiday shopping season strategies, there is a widely documented optimistic forecast for consumer spending in the final quarter of 2022.
"We believe this strong Halloween weekend spend in cannabis is indicative of a strong holiday season to come, and we continue to urge operators and brands to focus on differentiating themselves and producing efficiently at scale," stated Jessica Billingsley, CEO of Akerna. "The data tells an optimistic story of consumers reclaiming their time in a post-pandemic landscape and spending their dollars on cannabis experiences. Having a firm understanding of customer profiles and paying attention to price points will continue to be of key importance."
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