CbdMD Inc. (NYSE:YCBD) agreed to donate up to $500,000 from its online sales to The Barstool Fund, an initiative set up by Barstool Sports Founder Dave Portnoy to provide financial aid to small businesses.

What Happened: “As fellow entrepreneurs and small business owners, we know firsthand how difficult the COVID-19 pandemic has been for so many small business owners here in America," CbdMD co-CEO Marty Sumichrast said, praising Portnoy for helping businesses during "this time of need."

"Small businesses are the backbone of the American economy," Sumichrast said. "It’s good for America when small businesses thrive, and we urge other business owners to help however you can, as soon as you can."

For the month of February, any topical purchased via CbdMD.com — using the code BARSTOOLFUND — will receive a 25% discount. CbdMD pledges to match the 25% discount in a cash donation to The Barstool Fund, up to $500,000.

See Also: Michigan Cannabis Business Donates $420,420 To Barstool Fund Through Sports Betting Match Promotion

Why It's Important: "This way, not only do our customers win, but so do small businesses that The Barstool Fund will aid,” Sumichrast added.

At publication time, the fund has raised over $33 million supporting 213 businesses.