Kristen Bell Launches Happy Dance CBD Skincare Brand
Cronos Group Inc. (NASDAQ:CRON) and actress Kristen Bell have partnered to launch Happy Dance, a CBD skincare brand.
Happy Dance debuted with a trio of cruelty-free and vegan bath and body care products. True to Bell’s ideals, the products are sold for $15 to $30.
“We’re excited and honored to partner with Kristen Bell, who is a skincare and CBD expert in her own right,” Kurt Schmidt, president and CEO of the Cronos Group, told Benzinga. “She’s also someone we know consumers trust for her integrity and with Happy Dance we’re able to bring quality CBD products to a wider audience.”
Happy Dance will donate one percent of profits from all products sold on the brand’s website to A New Way of Life Entry Project is a Los Angeles-based organization that offers housing and pro bono legal services, case management, and leadership development for women rebuilding their lives after prison.
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