PFSweb Divests LiveArea Business To Merkle For $250M

PFSweb Divests LiveArea Business To Merkle For $250M
  • PFSweb, Inc. PFSW completed the sale of LiveArea, its global customer experience, and commerce agency business unit, to Merkle, Inc., a technology-enabled, data-driven customer experience management company, for a total gross consideration of $250 million.
  • Merkle is a part of Dentsu Group's DNTUF Dentsu International.
  • PFSweb will be accounting for the LiveArea divestiture as a discontinued operation on its upcoming Q2 earnings report.
  • PFSweb used a portion of the net proceeds to pay down its senior financing facilities.
  • Price Action: PFSW shares are trading higher by 1.24% at $13.53 on the last check Friday.

Posted In: BriefsM&ANews