PFSweb Divests LiveArea Business To Merkle For $250M

  • PFSweb, Inc. PFSW completed the sale of LiveArea, its global customer experience, and commerce agency business unit, to Merkle, Inc., a technology-enabled, data-driven customer experience management company, for a total gross consideration of $250 million.
  • Merkle is a part of Dentsu Group's DNTUF Dentsu International.
  • PFSweb will be accounting for the LiveArea divestiture as a discontinued operation on its upcoming Q2 earnings report.
  • PFSweb used a portion of the net proceeds to pay down its senior financing facilities.
  • Price Action: PFSW shares are trading higher by 1.24% at $13.53 on the last check Friday.
Market News and Data brought to you by Benzinga APIs
Posted In: M&ANewsBriefs
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!