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© 2026 Benzinga | All Rights Reserved
June 30, 2023 2:27 PM 2 min read

Shaquille O'Neal Built His $400M Net Worth Using This 1 Golden Investing Rule

by Aaron Bry Benzinga Editor
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Shaquille O’Neal was arguably one of the most unstoppable players in NBA history and made more than $280 million during his career, according to Sportrac. However, since his retirement in 2011, the player fondly known as "The Big Diesel" has continued to grow his net worth through a diverse portfolio of investments, outlined in a Twitter thread by Profluence’s Andrew Petcash. 

O’Neal has one golden rule when it comes to investing: “Only invest in things that are going to change people’s lives.” By following this mantra, he's invested in innovative companies like Ring, Google, and Vitamin Water. 

Also Read: If You Invested $1,000 In Nike Stock When Air Jordan Shoes Were Released, Here's How Much You'd Have Now

O’Neal, like many other investors, including Warren Buffett, is also a big fan of cash-flowing businesses. At one point, the four-time NBA champion owned more than 150 Five Guys Burgers & Fries locations. He also has investments in car washes, gyms and other types of businesses. 

 

O'Neal has admitted that he hasn't always been financially savvy. He once confessed to spending $1 million in a single day, a moment that served as a wake-up call for him to be more prudent with his finances. While most people may never find themselves spending a million in a day, everyone has their moments of financial realization.

O'Neal now seems to have turned his money habits around and is using his golden rule to make long-term investments. Oh, and did I mention that he’s also getting paid to perform DJ sets at major music festivals? Talk about a side hustle. 

Petcash, who has grown a massive following on Twitter sharing threads related to athlete’s finances, founded Profluence to curate information, content and data about the future of sports. To learn more about Profluence, visit its website here, or check out Petcash’s Twitter page.

Now Read: How To Earn $500 A Month From SPY Stock

This story is part of a new series of features on the subject of success, Benzinga Inspire.

Photo: Shutterstock

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© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.


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