There is a crisis in consumerism. Efficiency went unchecked without anyone stopping to ask what the cost of the consumption-waste cycle truly was. The plastic epidemic is just one example of this emergency.
In 2020, 15 billion gallons of bottled water were sold in the U.S., the majority of which came packaged in plastic bottles. And while recycling is steadily growing, 86% of plastic water bottles get trashed, not reused.
While some governments are getting involved to curb harmful waste, some companies are seeking innovative solutions from within the market. Clear Water is one such company. Uniting cryptocurrency and charity, it launched its aluminum water bottle line to keep people healthy and the oceans clean.
Clear, Clean And Crypto
Clear Water’s Appalachian-sourced spring water brand is packaged in reusable, recyclable aluminum bottles, with a portion of the profits providing clean drinking water to impoverished communities. These infinitely recyclable bottles, that use a non-toxic BPA free liner, hold crystal-clear water that has been on a long journey. Soaked in oxygen from its high-altitude origin, the spring was naturally filtered underground before collection, and along its way it became packed with healthy electrolytes and minerals.
The water’s alkaline measure of approximately 6.8pH makes for a balanced acidity in the water, an essential component of its hydrating capacity. These bottles are available through its website and on Amazon. Clear Water gives a portion of its profits to help fund ocean renewal and provide clean drinking water to impoverished communities, donating over $16,000 since February 2022.
But it's not just the product or the profits that Clear Water thinks will make a difference — it's the packaging that the water comes in. Clear Water provides its water in aluminum bottles as a real alternative to unhealthy plastic bottles.
Clear Water Using Aluminium to Tackle Toxic Waste
Clear Water’s data on plastic water bottles is shocking. Not only does plastic have a relatively short recycle-life compared to aluminum - plastic can be recycled only 10 times while aluminum can be recycled infinitely - but plastic bottles also pose a risk to humans in the form of microplastics. People ingest up to 121,000 microplastic particles every day, and these non-degradable, toxically produced particles could pose a serious risk to their health. Materials like aluminum, however, shed no dangerous particles.
The sustainability of aluminum means its use in packaging is increasing, and Clear Water is capitalizing on this trend to power its mission.
The bottled water brand is just one example of how Clear Water is creatively combining business and charitable initiatives. The Clear Water crypto project manages its platform — Clearswap — to provide affordable opportunities for investment in its $CLEAR tokens. It also allows seamless swaps with ETH and BNB, giving investors ranging from beginners to experts the ability to use its platform with ease.
Meanwhile, through its transformative tokenomics and business lines, it funds ocean-cleaning and clean water projects to further its mission to create a fresh future for all.
To learn more about Clear Water and to check out Holiday Deals, visit their website. Use promo code CLEAR5 at checkout to save an additional 5%.
This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice.
© 2023 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.