Experience Balenciaga's Newest Drop: Play The 8-Bit Video Game Now

Zinger Key Points
  • Balenciaga's homage to BFRND includes an 8-bit video game and curated playlist, part of the Balenciaga Music series.
  • The game's first three levels are accessible via mini-site, WeChat, or Balenciaga's store, while unlocking the fourth requires special merch

Balenciaga‘s latest release pays homage to BFRND, a groundbreaking artist whose music has been the backdrop for Balenciaga’s shows since 2017.

This collaboration is part of the Balenciaga Music series, offering fans more than just merchandise — it’s a whole experience.

See Also: Balenciaga Dropped Kanye West … Now His Ex-Wife Kim Kardashian May Also Sever Ties With The Fashion Giant

The highlight is an 8-bit game that celebrates BFRND’s journey with Balenciaga. Players navigate through virtual environments inspired by Balenciaga’s iconic shows, collecting special items while dodging obstacles.

It’s a fun way to explore BFRND’s work with the brand, with levels corresponding to recent seasons. The first three video game levels are available to everyone through a dedicated mini-site, WeChat, or a touchscreen at select Balenciaga stores.

Meanwhile, unlocking the fourth level requires special merchandise with NFC chips, which fans can find on the Balenciaga x BFRND tees and zip-hoodies.

In dialogue with HighSnobiety, BFRND said: “The NFC chip is very interesting. It gives a new dimension to a piece of merch.”

He added: “In this case, I chose the idea of an all-access pass you usually get in concerts as a key to unlock a secret level of the game.”

In addition to the game, there’s a curated playlist spanning four hours, offering a glimpse into BFRND’s diverse influences. From ’90s grunge to contemporary goth and nu metal, the playlist covers a wide range of sounds. And with artists like Nancy Sinatra, Sade and Lana Del Rey, it’s clear that Balenciaga likes musical diversity.

Read Next: TAG Balenciaga And Gucci Begin To Accept Crypto Payments

Market News and Data brought to you by Benzinga APIs
Posted In: GamingNewsBalenciagaBFRNDBusiness of MusicfashiongamingMusicvideo games
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!