EXCLUSIVE: 'Data Is Becoming Way More Important To Drive Investment Decisions,' Say Nasdaq & iShares Execs On Data Use


The rising use of data is influencing the way that investors are picking which trades to make. And several companies are offering tools that provide data and help investors make decisions.

At the 2022 Benzinga Global Fintech Deal Day, leaders at Nasdaq Inc NDAQ and iShares, a Blackrock BLK company, discussed the rise of data and how it impacts the market in a panel moderated by Patrick Shaddow of Syntax Indices.

The Rise of Data: Leveraging content and integrating more data into decisions was a key for Nasdaq Data Link head of alternative data Bill Dague.

“Data is becoming way more important to drive investment decisions,” Dague said.

The rise of data has benefitted Nasdaq, which offers hundreds of data sets on its platform. “We get to see what’s hot with them.”

A gap for the retail trading segment has been getting tools to the users, iShares Business Intelligence lead for direct platforms, Kyle Braden, told the audience.

Braden said the rise of retail traders had created 40 million new accounts globally, including 30 million in the United States.

“We see a broad set of data coming in,” Braden said.

Braden added that data doesn’t always come from one place: sometimes it could be internal, sometimes from a platform and sometimes from third-party sources.

One surprising item for Braden is the surge in retail traders getting into fixed-income investments.

“Retail investors are getting smarter and smarter.”

Braden said using data can help debunk some common misconceptions of investors.

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Getting More Data to Users: Dague said a key for Nasdaq is presenting data that’s easy to digest, easy to read and intuitive.

“Find the right balance, provide information, provide measurements, help the user get there,” Dague said, adding that it’s important to create a compelling value proposition and lean into the idea of data sets as a finished product.

“Serve up content that’s ready to eat and ready to use.”

Braden said iShares is using data from clients to help develop some new ETFs in the near future.

Check out the full chat on Benzinga's YouTube channel.


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