Pro: This Is The One 'Disappointing' Aspect Of Wal-Mart's Q1 Report

Wal-Mart Stores, Inc.WMT

impressed investors with its first quarter results on Thursday which prompted a surge of nearly 10 percent in its stock. Jan Kniffen of J. Rogers Kniffen Worldwide laid out the case why Wal-Mart's stock is a good buy right now. Speaking as a guest on CNBC's

"Squawk Box," the retail expert noted that the "only disappointing" aspect of Wal-Mart's quarterly print was its 7 percent growth in online sales. He added that the company needs to start "winning online" at a time when it is operating its retail business "as well as they have ever done it." However, Kniffen did point out that while Amazon.com, Inc. AMZN is Wal-Mart's main competitor, the eCommerce cite "makes no money in retailing." "As Wal-Mart becomes better in on-line, that puts pressure on Amazon," he continued. "But Amazon has no requirement to make money, they have a zero cost of capital. It's going to be hard to compete with them and Wal-Mart has amazingly been pretty successful in competing with them and making money in the process. That's tough." Finally, Kniffen offered praise for Wal-Mart's brick and mortar stores. He suggested that Wal-Mart's stores don't have to be perfect, rather a "nice enough" store with a good selection of products at compelling prices - and this is the state of Wal-Mart's stores today.