Wes Anderson has seen success on multiple fronts with his newest film, “The Grand Budapest Hotel.” Not only did the movie have the highest-grossing opening weekend for a
limited release in history, but it has also grossed more than
$100 million globally -- by far the most of any of Anderson's films.
What might have made this film so much more successful than his previous ones was a unique approaching to marketing. Fox Searchlight, a subsidiary of 21st Century Fox (NASDAQ:
FOXA), and the film's production crew opted out of a large amount of traditional television advertisements and instead went for techniques that appeal to a more Internet-driven audience.
Promotional website
Fox Searchlight even created a faux educational
websiteeBay Art Collection
People who enjoy the distinctive appearance of the film can bring it into their own homes. The film's production designer, Adam Stockhausen, curated an
art collection on eBay that is based on the “look and feel” of the movie. It includes paintings and other forms of artwork similar to the style and set design found in the movie. There's also vintage items that go along with the hotel theme, including suitcases and hotel room keys.
Spotify PlaylistPrized Pastry Recipe
Although the fictitious baker from the film, Herr Mendl, would die before giving away the secret recipe to his tasty treat, the film's creators were kind enough the share. A nifty video on Youtube uses footage from the movie and takes you step-by-step through the recipe. By promoting the brand of a made-up product from the movie, the producers also promote the movie, itself.
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