After a competitive review, the assignment was jointly awarded to Finn Partners and Missy Farren & Associates (MFA), which was acquired by FINN in fall 2018. Bluegreen Vacations cites the teams' combined leadership in the worlds of travel, outdoor and lifestyle as key factors in the decision.
FINN's New York office leads the account, which joins other tourism and lifestyle clients Jamaica Tourist Board, I Love NY, Ski Utah and Confluence Outdoor.
"We had an immediate connection with Bluegreen Vacations' passion for delivering experiences that build life-long memories and bonds," said Gail Moaney, founding managing partner, FINN. "It's a perfect fit for our growing travel and lifestyle practice and we're thrilled to join forces."
FINN continues to expand its global travel presence, most recently with the acquisition of CatchOn, a Hong Kong-based agency with offices in Shanghai as well.
Contact:
Renee Martin, Partner
212-715-1600
[email protected]
SOURCE Finn Partners
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