Stifel Cuts Peloton Interactive Price Target By 14%, Maintains Buy Rating

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  • Stifel analyst Scott Devitt lowered Peloton Interactive Inc's PTON price target to $120 from $140 (implying 44% upside) and kept a Buy rating on the shares.
  • The analyst assumes more modest gross margin expansion in FY23 and out years, given the company's pricing cuts and his estimates for product mix.
  • While recent pricing changes, near-term margin headwinds, and concerns of elevated subscriber churn have weighed on investor sentiment and share performance, Devitt continues to see multiple drivers for near-term growth.
  • Devitt views international expansion and new hardware opportunities as drivers of sustainable long-term growth.
  • Price Action: PTON shares are trading higher by 0.87% at $83.28 on the last check Wednesday.
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