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© 2026 Benzinga | All Rights Reserved
October 9, 2019 1:57 PM 1 min read

Peloton's Worth A Ride, Baird Says In Bullish Initiation

by Dave Maher
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PTON Logo
PTONPeloton Interactive Inc
$5.940.43%
Overview

Baird Equity Research started coverage of Peloton Interactive, Inc. (NASDAQ:PTON) with a bullish rating, citing a large potential market and disruptive platform. 

The Analyst

Baird’s Jonathan Komp initiated coverage of Peloton with an Outperform rating and $28 price target.

The Thesis

Komp cited “very positive” customer satisfaction ratings for the newly public Peloton — with more than 60% of users saying they "love" the product — and said he sees substantial long-term sales and profit upside. (See his track record here.) 

The analyst acknowledged that Peloton’s late September IPO was disappointing; the stock is off more than 15% from its $29 IPO price.

As the company invests, it may prove difficult to achieve profitability in the first few years, Komp said. 

At the same time, Peloton has a large addressable market and could capture a $5-billion-plus revenue opportunity by fiscal 2024, he said. 

"PTON possesses substantial long-term sales/profit upside." 

Price Action

Peloton shares were trading 6.55% higher at $24.73 at the time of publication Wednesday. 

Related Links:

Peloton IPO: What You Need To Know

Peloton Files For IPO

Photo courtesy of Peloton.

Market News and Data brought to you by Benzinga APIs

© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.


Posted In:
Analyst ColorPrice TargetInitiationAnalyst RatingsBaird Equity ResearchJonathan Komp
PTON Logo
PTONPeloton Interactive Inc
$5.940.43%
Overview
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