Google parent company Alphabet Inc GOOG GOOGL is "well-positioned" to capitalize on local advertising, which represents 30 percent of the global ad and marketing services addressable market of around $650 billion excluding China, according to UBS.
The Analyst
Eric Sheridan maintains a Buy rating on Alphabet with an unchanged $1,420 price target.
The Thesis
The local ad market continues to gravitate toward digital channels, Sheridan said in a Monday note. (See his track record here.)
The companies that are best-positioned to gain share are mobile computing utilities that can offer personalization and data analysis capabilities, the analyst said. Alphabet satisfies all the necessary criteria and could be considered the leading beneficiary of the continued growth of local in the coming years, he said.
Alphabet is able to offer marketers a suite of benefits, including trust from its users; scaled business and location data; and already strong relationships with advertisers, Sheridan said. As Google continues to innovate in new areas, it can gain billions of dollars worth of new ad revenue, he said.
For example, Google Maps alone could bring in $9.6 billion in revenue by fiscal 2023, which would be 90 to 140 basis points accretive to Google's core operating margins, the analyst said. The company has other upside opportunities from the integration of additional transaction capabilities in its portfolio of products, according to UBS.
Price Action
Alphabet shares were trading up slightly at $1,189.93 at the time of publication Monday.
Related Links:
Investors Punish Alphabet's Stock After Concerning Quarter
Heavy On Alphabet And Facebook, This ETF Earns A Neutral Rating
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
date | ticker | name | Price Target | Upside/Downside | Recommendation | Firm |
---|
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.