Market Overview

What You Need To Know From HSBC's Apple Downgrade

What You Need To Know From HSBC's Apple Downgrade

Does Apple Inc. (NASDAQ: AAPL) have a dependence problem? Analysts at HSBC say the iPhone maker's years of growth from hardware units is "broadly over."

What Happened

Apple's growth story over the years has com mostly from selling new hardware devices to new users but this is no longer the case, CNBC reported HSBC analysts as saying in a note. Instead, the company now depends on higher average selling prices and development of services to show growth. A flat unit growth has impacted Apple's stock price and the weakness carried over to some of its key suppliers.

HSCB downgraded Apple from Buy to Hold.

Why It's Important

Despite a slowdown in hardware sales, some investors will make the argument Apple is a luxury brand which by default warrants a premium valuation in the stock. However, HSBC said Apple doesn't deserve a higher earnings multiple although the stock at current levels isn't "particularly expensive."

What's Next

Looking forward, Apple will see its prior "very high" double-digit revenue growth slow down to a "more pedestrian" mid single-digit growth which will impact the stock's investment case, the analysts wrote. As such, investor enthusiasm could "be the victim of a lengthy transition phase as the focus shifts."

The research firm revised its price target from $205 to $200, which still implies upside from Monday's closing price $184.82.

Apple's stock traded around $181.46 at time of publication, down 1.8 percent.

Related Links:

Another Apple Analyst Warns Of Soft iPhone, Overall Smartphone Demand

Microsoft's Valuation Catches Up To Apple — How Did It Happen?

Latest Ratings for AAPL

Oct 2019MaintainsOutperform
Oct 2019UpgradesNeutralBuy
Oct 2019MaintainsBuy

View More Analyst Ratings for AAPL
View the Latest Analyst Ratings

Posted-In: Apple Services CNBC hardwareAnalyst Color Downgrades Top Stories Analyst Ratings Media Best of Benzinga


Related Articles (AAPL)

View Comments and Join the Discussion!

Latest Ratings

WENMorgan StanleyMaintains22.0
XGNCantor FitzgeraldInitiates Coverage On18.0
LOOPRoth CapitalInitiates Coverage On14.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

This Day In Market History: FDR Founds The First Federal Alcohol Regulator

Netflix To 'Friends' Fans: We'll Be There For You (For Another Year)