Market Overview

Roku's Valuation Reflects Its Advertising Opportunity, DA Davidson Says In Initiation

Roku's Valuation Reflects Its Advertising Opportunity, DA Davidson Says In Initiation

Roku Inc (NASDAQ: ROKU) is not only a leading provider of streaming video products, but is poised to take advantage of a large shift in advertising dollars toward online video. That's not enough to justify an aggressive stance on the stock, according to D.A. Davidson. 

The Analyst

D.A. Davidson's Tom Forte initiated coverage of Roku's stock with a Neutral rating and 12-18 month price target of $30. 

The Thesis

Roku is one of a handful of companies at the forefront of the ongoing transition to over-the-top and on-demand video, Forte said in the initiation note. (See the analyst's track record here.) 

This positions Roku to benefit from the estimated $70 billion in advertising spend that will flow to online venues, Forte said. Roku should generate a compound annual sales growth rate of 30.1 percent through 2020, at which point the analyst forecast the company's margins will turn positive to 9.3 percent versus negative 0.6 percent in 2017. 

At today's levels, Roku stock already reflects a "favorable view" of the company's long-term growth potential, Forte said.

D.A. Davidson's $30 price target is based on a discounted cash flow analysis and includes the following assumptions:

  • A discount rate of 11 percent.
  • Discounted free cash flow in 2027 of $1.246 billion.
  • Discounted terminal cash flow of $2.167 billion.
  • Total discounted cash flow of $3.412 billion.
  • A current net cash of $177 million.
  • A total value of $3.589 billion.
  • Shares outstanding in 2018: 121 million.

Price Action

Roku shares were up 0.91 percent at the time of publication Tuesday afternoon. 

Related Links:

Roku Channel, New Interface Lift Citi's Rating On The Stock From Sell To Neutral

Roku: 4 Reasons Why KeyBanc Recommends The Streaming Stock

Photo courtesy of Roku. 

Latest Ratings for ROKU

Oct 2019UpgradesSector PerformOutperform
Oct 2019UpgradesNeutralOutperform
Sep 2019MaintainsOutperform

View More Analyst Ratings for ROKU
View the Latest Analyst Ratings

Posted-In: DA Davidson online advertising streaming video Tom ForteAnalyst Color Price Target Initiation Analyst Ratings Best of Benzinga


Related Articles (ROKU)

View Comments and Join the Discussion!

Latest Ratings

ELMDDougherty & Co.Initiates Coverage On12.0
MRNSCantor FitzgeraldAssumes7.0
MNRLCapital One FinancialInitiates Coverage On23.0
SONVertical GroupUpgrades
UNPMorgan StanleyMaintains136.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

Barclays Turns Bullish On Qorvo, Projects Larger Apple Relationship

Mid-Afternoon Market Update: NASDAQ Up 0.5%; Inogen Shares Spike Higher