Market Overview

Twitter Positioned As Share Loser To Facebook, Google; Can Live-Streaming Deals Turn It Around?

Share:
Twitter Positioned As Share Loser To Facebook, Google; Can Live-Streaming Deals Turn It Around?

Twitter Inc (NYSE: TWTR) wasn't viewed by many as being the leader in the social media space in terms of ability to monetize content, time spent on the platform, and total user growth.

Investors are now asking a new question that could change the narrative: can a notable expansion in video and live content help the company regain ad dollars and/or help user growth?

According to Cantor Fitzgerald's Kip Paulson, Twitter's announcement of 14 new or expanded content deals will add hundreds of hours worth of exclusive content to the platform. The analyst believes that while the new content will offset part of the losses from losing an NFL deal to broadcast Thursday night games, it's too early in the game to become bullish.

Specifically, the analyst argued it's not yet appropriate to turn positive on Twitter's new live-streaming strategy, especially given its "sluggish" monthly active user growth and declines in its traditional promoted Tweets.

Moreover, investors need to keep in mind that Twitter's shorter-term goals of growing users, advertisers and monetization remains "challenging." As such, Twitter's position as a "share loser" to other social media and online entertainment giants like Facebook Inc (NASDAQ: FB) and Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) remains unchanged for at least the time being.

See Also:

Is Social Media Hurting ESPN's NFL Draft Coverage? Not Much As You Might Think

Even Trump Can't Save Twitter From Monetization Failure

Latest Ratings for TWTR

DateFirmActionFromTo
Jan 2021MKM PartnersUpgradesNeutralBuy
Jan 2021RosenblattMaintainsNeutral
Jan 2021Morgan StanleyMaintainsEqual-Weight

View More Analyst Ratings for TWTR
View the Latest Analyst Ratings

 

Related Articles (TWTR)

View Comments and Join the Discussion!

Posted-In: Cantor Fitzgerald Kip Paulson streaming video twitter Twitter Live VideoAnalyst Color Analyst Ratings Tech Best of Benzinga

Latest Ratings

StockFirmActionPT
MRTXHC Wainwright & Co.Maintains257.0
NVDATruist SecuritiesMaintains672.0
NVDASusquehannaMaintains625.0
BLKBMO CapitalMaintains715.0
BLKDeutsche BankMaintains838.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com