RBC Capital Lovin' It: Hikes McDonald's Price Target


Analysts at RBC Capital upgraded
McDonald's Corporation MCD
to Outperform and slapped a $115 price target on the stock, a 15 percent upside from current levels. The analysts said they expect the company is on the verge of a trend shift that includes "a turn in the U.S. division" and "stabilization of international trouble areas."

RBC Capital argued that the change in leadership will have a positive impact at McDonald's, accelerating the "pace of change." That will lead McDonald's to improve food quality, rationalize the menu, broaden customization and launch digital payments, according to the firm.

Finally, the analysts base their price target on the fact that McDonald's trades at a discount to peers, but faces fewer headwinds. RBC is focused on the U.S., where the "road to improvement begins."

McDonald's is indicated slightly higher to $100 in premarket trade. The company is holding meetings with franchisees in Las Vegas this week.
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MCDMcDonald's Corp
$300.10-0.11%

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