What's Going On With Tilray Brands Stock Today?

Tilray Brands, Inc. TLRY launched a new whiskey expression under its acclaimed Breckenridge Distillery brand on Wednesday.

The distillery unveiled the latest addition to its cask-finished lineup: Breckenridge Cognac Cask Finish Whiskey, which is available in Colorado with broader U.S. distribution anticipated later this year.

Originally released in 2022 as part of the second Collectors Art Series, this limited edition whiskey has returned with an elevated production run.

The label design honors its French barrel origins, featuring the iris—the national flower of France—and grape blossoms to acknowledge the Cognac region's heritage.

Bryan Nolt, founder and CEO of Breckenridge Distillery, emphasized the product's role in the company's innovation journey: "Our Cognac Cask Finish is a testament to our dedication to innovation and quality."

The new release will retail for $59.99.

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According to Benzinga Pro, TLRY stock has lost over 75% in the past year. Investors can gain exposure to the stock via AdvisorShares Pure Cannabis ETF YOLO.

Earlier in April, the company announced plans to implement a reverse stock split.

The move, subject to shareholder approval at a June 10 special meeting, proposes a split ratio between 1-for-10 and 1-for-20. This corporate action is aimed at boosting the per-share price and maintaining compliance with Nasdaq’s minimum listing requirements.

CEO Irwin Simon said the reverse split will better align Tilray’s share count with peers and help stabilize trading. While the fundamentals remain intact, reverse splits are often perceived negatively by investors, as they can signal financial struggles or weak stock performance.

Price Action: TLRY shares are trading lower by 2.12% to %0.4482 at last check Wednesday.

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