The Pink Stuff, best known for its standout cleaning paste, has rapidly emerged as a notable household cleaner in the U.S. and beyond. It targets a combined U.S.-Europe market valued at approximately $12 billion, with steady growth projected.

The acquisition will expand RPM’s Consumer Group by adding a fast-growing, globally recognized cleaning brand known for high-performance products and bold, innovative marketing.

“This acquisition aligns with Rust-Oleum’s vision to drive growth through leading consumer brands known for providing effective solutions in attractive end markets,” said RPM Chairman and CEO Frank C. Sullivan. “The Pink Stuff will strengthen our presence and scale in multiple sales channels, and, thanks to improvements we have made through our MAP 2025 program, we are well-positioned to support the brand’s growth globally.”

As of November 30, 2024, RPM held cash and cash equivalents of $268.68 million.

Price Action: RPM shares closed 0.97% higher at $117.58 on Wednesday.

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