Surgeon General's Alcohol Cancer Warning And Dry January: This Cannabis Company Has You Covered - CURALEA

Just in time for Dry January, Curaleaf Holdings (TSX:CURA)(OTC:CURLF) announced an expansion to the company’s fast-acting Select Zero Proof Hemp THC Seltzers — a low-dose 2.5 mg variety. Flavors include Berry, Black Cherry, Grapefruit and Watermelon.

“We understand that adult consumers are searching for session-able, low-dose drink options in the hemp category in refreshing flavors, and this new line truly meets the mark,” said Curaleaf CEO Boris Jordan. “While demand for hemp-derived products grows, we will continue to develop high-quality, tested, innovative products that cater to the diverse needs of adult consumers, as we work to expand both the variety and accessibility of these offerings in the coming year.”

On Friday, Surgeon General Vivek H. Murthy issued an advisory warning about the cancer risks associated with alcohol consumption. He also called for updates to health warning labels that haven’t been revised since 1988. Murthy stressed the need to reassess recommended alcohol limits, citing mounting evidence of its role in cancer development.

Curaleaf’s new release builds on the original success of the previously launched 5 mg variety offered in flavors including Berry, Lime, Mango, and Orange.

The new flavors and dosage options are now available via major retailers and on-demand delivery services in select states, as well as through the Company’s online storefront, TheHempCompany.com. They can also be found at Curaleaf retail stores in Arizona and Maine, with additional states coming soon.

These beverages cater to consumers seeking a low-dose, alcohol-free alternative for social occasions, and reflect Curaleaf's commitment to meeting evolving consumer preferences in the surging hemp-derived THC market, the company noted in a press release.

Curaleaf has taken several steps to differentiate its current product portfolio from the largely unregulated hemp marketplace, including age-gating, strict quality standards, transparent package labeling, listing ingredients, potency, and a QR code that links customers to certificates of analysis from independent testing labs.

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Photo courtesy of Curaleaf Holdings

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