Super Bowl

It's almost here. America's biggest sporting event, the Super Bowl, comes our way on Sunday and Super Bowl XLVI from Indianapolis is an intriguing rematch of the 2008 that saw the New York Giants upset the New England Patriots. Fans of variety may not be bullish on Sunday's game. It will be the...

In a keynote speech on Sunday, Google (NASDAQ: GOOG) CEO Eric Schmidt revealed that mobile usage has grown much faster than anticipated. Currently, YouTube sees 200 million mobile playbacks a day. Internet searches peak much higher through mobile devices than through their desktop internet...

Here's what Benzinga's reading on our friend, TheStreet.com. What's Hot On TheStreet 2011 Super Bowl Commercials: Sneak Preview With 30-second spots during the Super Bowl commanding prices upward of $3 million, advertisers hope to lure viewers who see the game as a contest of commerce as well as...

Groupon wanted to buy ad space on this year's Super Bowl, which is being broadcast on Fox (NASDAQ: NWSA), but the company was told: sorry!. Fox is already sold out of its ad space. Instead of an in-game ad, Groupon will do an ad during the pre-game show.

Benzinga staff has developed a list of stocks that could profit from the Super Bowl: 5) PepsiCo (NYSE: PEP) is a global food, snack and beverage company. The Company's portfolio includes oat, rice and grain-based snacks, as well as carbonated and non-carbonated beverages, in over 200 countries. Its...

If you’re in the area, I’m sure you’ve already heard that the Meadowlands is going to host Super Bowl XLVIII in 2014. Depending on how the schedule works out that season it could be played on February 2, 9, or 16, 2014. A few years in advance of each Super Bowl the NFL owners...

About a hundred million people tune into the Super Bowl, creating an opportunity that no advertiser dares to miss. Companies from across various industries use this forum to launch new products, create further demand for their existing products and build their brand image. In fact, good ads during...

The lingering effects of the financial crisis and recession have claimed another victim: Super Bowl ad rates. For only the second time in Super Bowl history, prices for the coveted Super Bowl ad spots have gone down. TNS Media Intelligence reports that 30 second ads to be aired on CBS (NYSE: CBS)...