Under Armour Inc was incorporated in Maryland in 1996 as KP Sports, Inc. In March 2005, the Company changed its name to Under Armour, Inc. The Company is a developer, marketer and distributor of branded performance apparel, footwear and accessories for men, women and youth. The brand's moisture-wicking fabrications are engineered in many designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. The Company's products are sold and worn by athletes at all levels, from youth to professional on playing fields around the globe, as well as by consumers with active lifestyles. Its operating segments are geographic and include North America comprising the United States and Canada; Latin America; Europe, the Middle East and Africa; and Asia-Pacific. Its offerings include apparel, footwear and accessories for men, women and youth. It markets apparel for consumers to choose HEATGEAR when it is hot, COLDGEAR when it is cold and ALLSEASONGEAR between the extremes. The Company's footwear offerings include football, baseball, lacrosse, softball and soccer cleats, slides and performance training, running, basketball and outdoor footwear. Its accessories include the sale of headwear, bags and gloves. It also offers digital fitness platform licenses and subscriptions, along with digital advertising through MapMyFitness, MyFitnessPal, Endomondo and UA Record applications. The Company sells its products through wholesale channels, which include national and regional sporting goods chains, independent and specialty retailers, department store chains, institutional athletic departments and leagues and teams. In addition, it also sells products to independent distributors in various countries. The Company's competitors are apparel, footwear and sporting goods companies with brand recognition such as Nike and Adidas. It also competes with other manufacturers, including those specializing in outdoor apparel, and private label offerings of certain retailers, including some of its customers. The Company's registered trademarks include UNDER ARMOUR, HEATGEAR, COLDGEAR, ALLSEASONGEAR and the Under Armour UA Logo. The labeling, distribution, importation, marketing and sale of its products are subject to regulation by various federal agencies, including the Federal Trade Commission, Consumer Product Safety Commission and state attorneys general in the U.S., as well as by various other federal, state, provincial, local and international regulatory authorities in the locations in which its products are distributed or sold.