Under Armour Inc was incorporated in Maryland in 1996 as KP Sports, Inc. In March 2005, the Company changed its name to Under Armour, Inc. The Company's is engaged in design, development, marketing and distribution of technologically advanced, branded performance products for men, women and youth. The brand's moisture-wicking fabrications are engineered in many designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. Its products are sold worldwide and are worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles. Its operating segments are geographic and include North America; Latin America; Europe, the Middle East and Africa; and Asia. Its product offerings consist of apparel, footwear and accessories for men, women and youth. The Company markets its products at multiple price levels. A large majority of its products are sold in North America; internationally, it sells its products in certain countries in Europe, a third party licensee sells its products in Japan, and distributors sell its products in other foreign countries. The Company's registered trademarks around the globe, including UNDER ARMOUR(r), HEATGEAR(r), COLDGEAR(r), ALLSEASONGEAR(r). The Company's competitors are large apparel, footwear and sporting goods companies with strong worldwide brand recognition such as Nike and Adidas. It also competes with other manufacturers, including those specializing in outdoor apparel, and private label offerings of certain retailers, including some of its customers. The Company is subject to income taxes in the United States and numerous foreign jurisdictions.