Morningstar Inc was incorporated in Illinois on May 16, 1984. The Company is a provider of investment research in North America, Europe, Australia, and Asia. It offers products and services for financial advisors, asset managers, retirement plan providers and sponsors, and individual investors. It also offers products designed for investors in Asia, Australia, Canada, Europe, Latin America, and South Africa. The Company serves approximately 250,000 financial advisors, 1,300 asset management firms, 28 retirement plan providers, 300,000 retirement plan sponsors, and 10.1 million individual investors. It has operations in 27 countries. Its operations are conducted in USA, Australia, Brazil, Canada, Chile, Denmark, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, People's Republic of China (both Hong Kong and the mainland), Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates, and the United Kingdom. Its products and services include Morningstar Data, Morningstar Advisor Workstation, Morningstar Direct, Workplace Solutions, Morningstar.com, Investment Advisory, Morningstar Enterprise Components, Morningstar Managed Portfolios, Morningstar Research, Morningstar Credit Ratings, Morningstar Indexes and others. The Company promotes its products and services with a staff of sales and marketing professionals, as well as an in-house public relations team. Its sales team includes several strategic account managers who oversee all aspects of institutional client relationships. The Company sells its investment information products and services including Morningstar Data, Morningstar Advisor Workstation, Morningstar Direct, and Morningstar Research, through license agreements. The Company's customer groups include adviser; asset management; Retirement; and Individual investor. The Company's main competitors include Bloomberg; Standard & Poor's, a division of McGraw Hill Financial; and Thomson Reuters. 'Morningstar' and the Morningstar logo are registered marks of Morningstar in the United States and in certain other jurisdictions. Investment advisory and broker-dealer businesses are subject to regulation in the United States at both the federal and state level, as well as by self-regulatory organizations.