China Finance Online Co Ltd was incorporated in Hong Kong in November 1998. The Company provides online financial and listed Company data and information in China. The Company has three operating segments: (1)precious metals trading services, (2)online financial information and advisory service, and other related services in PRC, (3) Hong Kong brokerage services. It provides vertically integrated financial information and services including news, data, analytics, securities investment advisory and brokerage-related services. The Company offers basic software, information services and securities investment advisory services to individual investors. Through its subsidiary, CFO Genius, the Company provides financial database and analytics to institutional customers including domestic financial, research, academic and regulatory institutions. Its service offerings are targeted at a broad range of investors in China, including individual investors who manage their own money, individual investors who entrust others to invest and financial institutions. The Company markets its service offerings through its websites and its customer support personnel. It face competition in many aspects of its business. New business ventures such as precious metals trading, Yinglibao, securities investment advisory and wealth management services. The Company operates its business in the PRC under a legal regime consisting of the State Council, which is the highest authority of the executive branch of the PRC central government, and several ministries and agencies under its leadership.