Ameriprise Financial Inc was formed in 1983 as a Delaware corporation in connection with American Express acquisition of IDS Financial Services from Alleghany Corporation in 1984. It changed its name to American Express Financial Corporation and began marketing its products and services under the American Express brand in 1994. The Company is a diversified financial services company. It offers products and services designed to achieve the financial objectives of individual and institutional clients. Its strategy is centered on helping its clients confidently achieve their goals by providing advice and by managing and protecting their assets and income. It utilizes two go-to-market approaches in carrying out the strategy: Wealth Management and Asset Management. strategy is centered on helping its clients confidently achieve their goals by providing advice and by managing and protecting their assets and income. It utilizes two go-to-market approaches in carrying out this strategy: Wealth Management and Asset Management. The wealth management capabilities are centered on the long-term, personal relationships between the clients and financial advisors. Through its advisors, it offers financial planning, products and services designed to be used as solutions for clients' cash and liquidity, asset accumulation, income, protection, and estate and wealth transfer needs. The asset management capabilities are increasingly in scale, with Columbia Management as the provider of products and services in the U.S. and Threadneedle as the provider of products and services outside of the U.S. The Company's brands are Ameriprise Financial brand as its enterprise brand, as well as the name of its advisor network and certain of its retail products and services. The retail products and services that use the Ameriprise Financial brand include those that it provides through advisors and products and services that it markets directly to consumers or through affinity groups (e.g., personal auto and home insurance). It launched a new brand - the Columbia Threadneedle Investments brand, which represents the combined capabilities, resources and reach of Columbia Management and Threadneedle. This new brand is intended to reinforce the strength of both firms in their established markets of the UK, Europe and the U.S. and to help the Company to grow presence in markets including Asia Pacific, Latin America, Africa and the Middle East. The RiverSource brand used for annuity and protection products issued by the RiverSource Life companies, including its life and disability income insurance products. The Company's segments are Advice & Wealth Management; Asset Management; Annuities; Protection; and Corporate & Other. The Advice & Wealth Management segment provides financial planning and advice, as well as full-service brokerage services, to retail clients through its financial advisors. The Asset Management segment provides investment management and advice and investment products to retail, high net worth and institutional clients on a global scale through Columbia Threadneedle Investments. The Annuities segment provides RiverSource variable and fixed annuity products to individual clients. Its solutions in this segment and Protection segment helps deliver on its Confident Retirement approach as well as provide certain products to unaffiliated advisors and financial institutions. The Protection segment provides products to address the protection and risk management needs of the Company's retail clients, including life, disability income and property casualty insurance. These products are designed to provide a lifetime of solutions that allow clients to protect income, grow assets and give to loved ones or charity. The Corporate & Other segment consists of net investment income or loss on corporate level assets, including excess capital held in its subsidiaries and other unallocated equity and other revenues as well as unallocated corporate expenses.
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