Edison International (NYSE:EIX) shares are trading higher on Wednesday. Brokerage firm Ladenburg Thalman upgraded the stock from Sell to Neutral. They believe the recent sell-off is overdone.
The chart of Edison illustrates that even when there is significant news regarding a company, it is still important for traders and investors to understand technical analysis dynamics. This is why it is our Stock of the Day.
The sell-off was driven by concerns about the potential impact caused by the Los Angeles fires. Edison is an electric power generator and distributor that operates in Southern California. The company will lose revenue because it is no longer supplying energy to the destroyed areas.
There are also concerns over possible legal issues. A lawsuit has been filed alleging that faulty equipment owned by Edison started the fire.
Despite this news, as you can see on the chart technical analysis dynamics still come into play.
In financial markets, certain price levels are more important than others. These are called support and resistance levels.
“Markets have memories” is an old Wall Street expression. It means important price levels can retain their importance for a long time. It could be weeks, months or even years.
The $55 level has been support for Edison since October 2020. Each time the stock dropped to this price, the buyers flooded the market and put a floor under the stock.
This isn't a coincidence. There tends to be support at prices that were support previously.
Some investors and traders regret selling at a support level if the price rallies after. A number of these remorseful sellers decide that if they can, they will buy their shares back at the same price they were sold.
As a result, if and when the stock reverses and drops back to the support level they place buy orders. If there is a significant number of these orders, it will create support at the same price where there had been support before.
Markets do in fact, have memories. The chart of Edison International shows it. The $55 has been a support level for more than four years.
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