Electronic Arts Destroys Activision On Youtube

Electronic Arts EA skyrocketed up 17% over the last three days after reporting FY15Q1 EPS at $0.50 vs. estimates of $0.42 in addition to positive guidance last Tuesday. Afterwards, Electronic Arts Humiliated one of its main competitors on YouTube. Over the last five years, one of Electronic Art's largest and most popular series, Battlefield, has been competing heavily with Activision's ATVI Call of Duty Series. Although both have been very successful in the past, as of last week, it seemed that Electronic Arts took the upper hand.

Youtube Humiliation

EA's Battlefield 1 was announced last week on May 6th and has received more likes than any other video game trailer has ever received with 1.573 million likes in only two weeks of existence. On EA's competitor's side, Activision's "Call of Duty Infinite Warfare" trailer, which was posted four days before EA's Battlefield 1 trailer, is currently the #2 most disliked video in history with 2.23 million dislikes, just behind Justin Bieber's ‘Baby.' The likability discrepancies have a lot to do with the new themes each game has taken. Battlefield's continued its dedication to the company's first person shooter fans by announcing Battlefield 1 set in World War 1. Call of Duty, however, abandoned its large first person shooter fan base by introducing a theme of futuristic space combat which was not taken lightly by the video game community. Additionally, increasing popularity through EA's 2015 games could have been a factor. Electronic Arts was able to capture a large amount of new fans with its Star Wars Battlefront success in 2015 which "expanded EA's player base by 15%" according to the FY15Q4 earnings report. Although Electronic Arts jumped 17% last week, much upside remains in FY16Q4 as Battlefield 1 comes out in October and Call of Duty Infinite Warfare in November. Electronic Arts was trading up 0.15% today at $75.24.