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Could Facebook's Purchase Of Instagram Be The Best Acquisition Of All Time?
Monday, July 24, 2017 - 9:00am | 807Read More...With Instagram’s current growth trajectory not slowing down anytime soon, Facebook Inc (NASDAQ: FB)'s $1 billion acquisition of the photo-sharing app five years ago may go down as one of the smartest investments of all time. With over 700 million users and 400 million people serving as...
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News Media Alliance: Publishers Are Fed Up Playing By Google And Facebook's Rules
Tuesday, July 11, 2017 - 12:20pm | 922Read More...Despite rising subscriber levels, newspapers across the country continue to see their revenues dropping, lost to the internet behemoths that control digital advertising. In the face of this pressure, thousands of national and local news outlets under the banner of News Media Alliance are urging...
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Ad Buyer Survey Triggers Facebook, Alphabet Target Increases
Tuesday, January 10, 2017 - 1:56pm | 585Read More...Following its 2017 Proprietary Ad Survey, Cowen raised its price targets for Facebook Inc (NASDAQ: FB), Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) and Criteo SA (ADR) (NASDAQ: CRTO). Positive Implications Seen For Criteo Analysts Thomas Champion, John Blackledge and Nick Yako said they...
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For Twitter, 'Expect Wild Action In Either Direction'
Tuesday, April 26, 2016 - 1:51pm | 196Read More...Josh Brown, CEO and co-founder of Ritholtz Wealth Management, told CNBC why he recently bought additional shares of Twitter Inc (NYSE: TWTR). According to Brown, expectations for Twitter heading into its Tuesday print is "so low," and analysts who are bullish are just looking for "stabilization" of...
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Who Really Wins Big When Yahoo Buys BrightRoll?
Friday, November 14, 2014 - 2:25pm | 908Read More...Nowhere is the axiom "time is money" more true than in real-time bidding (RTB) for a shot at buying the targeted digital video ads seen on the Internet. BrightRoll operates the world's largest independent video advertising platform, powering digital video advertising for the world...
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DoubleClick Outage Might Have Cost Google Millions (Not Billions) Of Dollars
Thursday, November 13, 2014 - 5:02pm | 688Read More...The DoubleClick outage caused more than a few headaches on Wednesday, but Google Inc's (NASDAQ: GOOG) (NASDAQ: GOOGL) quick resolution seems to have minimized the economic impact. "Google is making money from the advertisers -- the people that are actually trying to sell a product --...
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DoubleClick's Horrible Outage Might Have Ended As Quickly As It Came
Wednesday, November 12, 2014 - 11:08am | 383Read More...DoubleClick, Google Inc's (NASDAQ: GOOG) hugely popular ad server for publishers, experienced massive issues Wednesday morning. The service -- which is used by a number of prominent publications, including The Wall Street Journal and the BBC -- was unable to load ads for some users....
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Google Partnering With comScore To Attract Major Advertisers
Wednesday, February 12, 2014 - 12:12pm | 649Read More...It’s not just about timely data. It’s also about trust. Google's (NASDAQ: GOOG) partnership with comScore (NASDAQ: SCOR) is designed to provide major advertisers, like Kellogg, with timely data from a trusted source. The move, Google and comScore said, would provide better and faster data about...
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6 Of Google's Acquisitions Over $1 Billion - And How They Worked
Monday, January 20, 2014 - 10:06am | 121Read More...Google's (NASDAQ: GOOG) has acquired more than 100 companies since February 2001. The search engine giant has not revealed how much it has paid for most of these firms. Among those that were reported, Google typically paid between $10 million and $100 million. There is a handful, however, that...
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TellApart Raises $13 Million from Bain Capital and Greylock
Monday, June 13, 2011 - 12:02pm | 148Read More...Display advertising startup TellApart announced Monday that it had raised $13 million from Bain Capital Ventures and Greylock Partners in a series B round of funding. That brings the company's total venture capital to nearly $18 million. TellApart, which was founded in 2009 by former Google (...
