Doubleclick

With Instagram’s current growth trajectory not slowing down anytime soon, Facebook Inc (NASDAQ: FB)'s $1 billion acquisition of the photo-sharing app five years ago may go down as one of the smartest investments of all time. With over 700 million users and 400 million people serving as...

Despite rising subscriber levels, newspapers across the country continue to see their revenues dropping, lost to the internet behemoths that control digital advertising. In the face of this pressure, thousands of national and local news outlets under the banner of News Media Alliance are urging...

Following its 2017 Proprietary Ad Survey, Cowen raised its price targets for Facebook Inc (NASDAQ: FB), Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) and Criteo SA (ADR) (NASDAQ: CRTO). Positive Implications Seen For Criteo Analysts Thomas Champion, John Blackledge and Nick Yako said they...

Nowhere is the axiom "time is money" more true than in real-time bidding (RTB) for a shot at buying the targeted digital video ads seen on the Internet. BrightRoll operates the world's largest independent video advertising platform, powering digital video advertising for the world...

The DoubleClick outage caused more than a few headaches on Wednesday, but Google Inc's (NASDAQ: GOOG) (NASDAQ: GOOGL) quick resolution seems to have minimized the economic impact. "Google is making money from the advertisers -- the people that are actually trying to sell a product --...

DoubleClick, Google Inc's (NASDAQ: GOOG) hugely popular ad server for publishers, experienced massive issues Wednesday morning. The service -- which is used by a number of prominent publications, including The Wall Street Journal and the BBC -- was unable to load ads for some users....

It’s not just about timely data. It’s also about trust. Google's (NASDAQ: GOOG) partnership with comScore (NASDAQ: SCOR) is designed to provide major advertisers, like Kellogg, with timely data from a trusted source. The move, Google and comScore said, would provide better and faster data about...

Google's (NASDAQ: GOOG) has acquired more than 100 companies since February 2001. The search engine giant has not revealed how much it has paid for most of these firms. Among those that were reported, Google typically paid between $10 million and $100 million. There is a handful, however, that...