The networks knew that the combination of championship football and the remnants of a
massive blizzard would help boost its ratings this weekend...and those expectations
were met.
The 17th (and perhaps) final match-up between Tom Brady and Peyton Manning gave
CBS
CBS the best ratings for a AFC Championship Game in 29 years and
second best overall. Over 53 million people tuned in Sunday for the epic match-up
which was came close to tackling the Jets/Steelers tilt from January 2011 which lured
nearly 55 million viewers.
On the NFC side, Fox's
FOXA coverage of the blowout between Cam
Newton's Carolina Panthers and Carson Palmer's Arizona Cardinals produced 45.7
million viewers, likely aided by the primetime timesot. On average the games had
almost 50 million viewers, which is a 8 percent year-to-year bump.
In two weeks the Broncos and Panthers will meet up at Super Bowl 50 and look to
break the record for the most-watched program of all time, which fittingly was last year's
capper.
It's been common place for the annual football finale to out-do the year prior to lay claim
to the official record. As it stands the New England Patriots win over the Seattle
Seahawks was watched by 114.4 million viewers, but with the possibility of Manning
going out on top expect an emotional boost reflected in the final numbers.
Fox meanwhile used the NFC Championship game to help re-launch its famed "The X-
Files" series which returned to a viewership of 13.5 million people and a strong 5.1
rating in the 18-49 demo.
The series original debuted in 1993 with 12 million viewers and wrapped in 2002 with
13.3 million. By comparison, CBS aired a special episode of "Scorpion" in the post
AFC-title slot last year which netted 12.3 million viewers and 3.2 demo rating.
CBS will air Super Bowl 50 on Sunday February 7th with special episodes of "The Late
Show With Stephen Colbert" and "The Late Late Show With James Corden" following
the big event.
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