Market Overview

Study: Netflix, Hulu, Amazon Prime Are More Complementary Than Competitive

Study: Netflix, Hulu, Amazon Prime Are More Complementary Than Competitive
Related AMZN
Amazon Partners With Marriott To Put Alexa In Hotels
Trump Pitches Fixing, Then Privatizing US Postal Service
Redfin: The 'Everything' Of Real Estate (Seeking Alpha)
Related NFLX
There's A Lot Of Capital In The Gaming Industry, And It's Not Just In eSports
Experts: Viacom-Netflix Deal Could Spark New Media Trend Toward OTT Content Partnerships
The Urge To Merge: Possible Implications From The AT&T-Time Warner Ruling (Seeking Alpha)

Netflix, Inc. (NASDAQ: NFLX) is in direct competition with, Inc. (NASDAQ: AMZN)'s Prime streaming service and Hulu — right?

Technically, yes. But a new research report suggests the three major video streaming services are more complementary than competitive.

What You Need To Know

A report by Hub Entertainment Research found that to some extent Netflix, Amazon Prime and Hulu each satisfy a different need for customers, Statista said. For example, a survey asked consumers "how is your time watching the following platforms divided across these types of content?" and found the following. 

  • Original shows: Netflix at 37 percent, Hulu at 24 percent and Amazon Prime at 27 percent.
  • Non-original shows: Netflix at 34 percent, Hulu at 54 percent and Amazon Prime at 34 percent.
  • Movies: Netflix at 29 percent, Hulu at 22 percent and Amazon Prime at 39 percent.

Why It's Important

Investors assuming that customers pick one or even two of the three major streaming platforms could be mistaken. The findings shows that consumers are comfortable with paying and subscribing to multiple streaming platforms.

What's Next?

Netflix already reported encouraging earnings and Amazon posted an earnings beat Thursday. 

Infographic: SVOD Services: Each to Their Own | Statista You will find more statistics at Statista.

Related Links:

Netflix Q4 Earnings Beat: The Sell-Side Weighs In

KeyBanc Projects 'Happy, Healthy' Holiday Numbers In Amazon's Q4 Report

Photo courtesy of Netflix. 

Posted-In: Amazon Prime Hulu Statista streaming videoTech Media Best of Benzinga


Related Articles (AMZN + NFLX)

View Comments and Join the Discussion!