Market Overview

How A Tweet Moved Tesla Motors Inc

How A Tweet Moved Tesla Motors Inc

Earlier this week, Elon Musk single-handedly moved Tesla Motors Inc (NASDAQ: TSLA) stock on Twitter.

The tweet alluded to a new product release and said that Musk, who has more than one million followers on the social media platform, can’t wait to “unveil the D and something else.”

It was retweeted over 13,000 times.

Related Link: 5 Analyst Theories On The Tesla Motors Inc 'D' Tweet

The morning after, shares of Tesla opened at more than $250 after closing slight over $240 the night before.

'Brave New World'

In short, the tweet -- and the tweet alone -- pushed the company’s stock price to rise. auto editor Mark Takahashi told Benzinga that Elon Musk either has a very shrewd investment strategy, or he’s just really good at making journalists go crazy for a few days.

“It’s a brave new world when one tweet can make the value of your company go up,” he said.

Traditional automakers typically save big news for auto shows, Kelley Blue Book Senior Analyst Karl Brauer told Benzinga.

“But [Elon Musk] is not a traditional car guy,” he said.

'The Ultimate Disruptor'

Musk is just what doing what most people do in Silicon Valley, according to Tigress Financial Partners Chief Investment Officer Ivan Feinseth.

He told Benzinga that this is exactly what Steve Jobs used to do.

The goal is to get people excited and get the press to pay attention, Feinseth said. The more Musk does something like that, especially on new media platforms like Twitter, people will take notice.

“You just have to keep taking your hat off to the guy because he does a phenomenal job, and he is the ultimate disruptor in the auto industry,” he said.

Disclosure: At the time of this writing, the author had no position in the equities mentioned in this report.

Posted-In: Elon Musk social media Tesla twitterTech


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