Chipotle Mexican Grill is the largest player in the $10 billion-plus domestic fast-casual Mexican restaurant category. Its menu includes burritos, bowls, tacos, and salads, which are made from higher-quality ingredients than at quick-service restaurants. Because customers can choose from four different meats, two types of beans, and an array of extras, more than 65,000 menu combinations are possible. As of December, the firm operated 2,250 restaurants in 45 states, Canada, the United Kingdom, France, and Germany.
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