Best Buy is the largest consumer electronics retailer in the United States, with product sales representing just under 16% of the $221 billion market in calendar 2016 based on estimates from the Consumer Technology Association. The company is focused on accelerating online sales growth, improving the multichannel customer experience, optimizing store square footage, reducing cost of goods sold through supply chain efficiencies, optimizing its U.S., Canada, and Mexico real estate portfolio, and further reducing SG&A costs.