Futureverse Founders Ignite Metaverse Evolution With A $50 Million Boost


Futureverse has unveiled Born Ready, a $50 million venture fund and studio. The fund's central mission is to speed up the growth and acceptance of new tech ventures that can partner with Futureverse or The Root Network in the future.

Even before the launch of the fund, Born Ready had made investments in companies such as FCTRY Lab, Power'd Digital, Polemos and Walker Labs.

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What Is Futureverse?

Futureverse, a leading enterprise in artificial intelligence (AI) and metaverse technology and content, recently raised $54 million in a Series A funding round. The round was spearheaded by 10T Holdings, with contributions from Ripple Labs. Through the consolidation of 11 metaverse infrastructures and content firms into a unified ecosystem, Futureverse offers crucial elements for the development of any metaverse application. Simultaneously, it sustains one of the world's largest digital collectible communities.

Over the past year, Futureverse has established strategic alliances with globally recognized organizations and innovators, including Wimbledon, International Federation of Association Football (FIFA), Authentic Brands Group (ABG), Mastercard Inc., Death Row Records, Wētā Workshop and notable personalities like Snoop Dogg, Timbaland, Keanu Reeves and Alexandra Grant.

In a recent development, Futureverse announced a strategic collaboration with the non-fungible token (NFT) collection Cool Cats. The partnership merges the renowned Cool Cats brand with Futureverse's advanced technology, while Futureverse Co-Founders Shara Senderoff and Aaron McDonald have been named to the Cool Cats board of directors.

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Who's Running Futureverse?

Senderoff and McDonald are no strangers to the Web3 and blockchain space. 

Senderoff, known for her visionary strategy and foresight across technical and creative domains, has achieved significant recognition throughout her career in film, TV, digital media and technology. 

Her accolades include being listed among Forbes' 30 under 30, Rolling Stone's Future 25, Fast Company's 100 Most Creative People in Business and Billboard's 40 Under 40 and prestigious Women In Music. She serves on the board of Audigent, a leading platform for data activation, curation and identity.

McDonald, co-founder and managing director of NetX Fund Ltd., has a substantial investment portfolio that includes over 60 companies, predicated on the belief that fundamentally different technology will underpin future successful businesses. 

He also co-founded Centrality, one of New Zealand's fastest-growing tech companies, which has now merged with Futureverse. McDonald's extensive 20-year career in technology, as an engineer, product developer and business leader, includes managing portfolios valued at over $1 billion. Recognized as the Ernst & Young Global Ltd. EY Technology Entrepreneur of the Year, he is a board member of Power Finance and MedRecruit.

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