Have you ever wondered how artificial intelligence will affect the hospitality industry? A newly opened AI-powered hotel and apartment complex in Las Vegas can help you find out.
The Otonomus Hotel, located just off the Strip, has started taking bookings for its Jul. 1 opening. The Las Vegas Review-Journal reports that it promises a streamlined and personalized user experience, allowing guests to choose what kind of coffee and towels they prefer.
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A “Unique” Experience
By using an app called Kee, users can carry out all the usual hotel booking steps, such as choosing their stay dates and room service preferences, while the app tracks their inputs and uses the data to create a “unique” experience, according to the Review-Journal. This experience includes online purchases at the hotel’s 40,000 square feet of retail, with 21,000 square feet of inline retail, including restaurants where guests can pre-order meals remotely.
According to Hotels magazine, The Otonomus is hardly unique as AI has been an increasingly vital component of the hospitality business. In a recent survey by Canary Technologies, 77% of respondents said they are planning to allocate between 5% and 50% of their IT budgets toward AI tools in the coming year.
“Hospitality professionals now have a valuable resource to help them make key decisions about AI technology,” SJ Sawhney, president and co-founder of Canary Technologies, told Hotels magazine, “This report shows that the AI revolution in hospitality isn’t just on the horizon — it’s already here. With actionable data and insights, we aim to empower hoteliers to successfully implement AI tools that will drive growth and efficiency.”
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According to the study, AI is particularly useful in the following hospitality sectors:
- Personalized automated responses
- Helps to increase bookings and revenue
- Helps hotels staff to streamline their operations
- Offers round-the-clock multi-lingual support
An $8 Billion Industry
AI usage in the hospitality business is big business for software developers. According to Netsuite, it was worth $90 million in 2023 and will be worth $8 billion by 2033. Artificial intelligence is already used extensively on vacation booking platforms such as Airbnb ABNB, according to Netsuite. As with Airbnb, embedded machine learning technology spread across the entire hotel industry can be used for everything from dynamic pricing to optimizing housekeeping schedules.
Many AI-centric software companies are vying for coveted hospitality business. According to HotelTechReport, different companies specialize in different aspects of the arena, ranging from guest engagement and upselling to dynamic pricing, staffing optimization, fraud prevention, and job postings. However, one AI sector can potentially disrupt the entire hospitality ecosystem as we know it: robots.
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Hospitality Robots
According to Market Research Future, the market for hospitality robots is projected to reach $65.4 billion by 2032. Labor shortages and increasing overhead mean that service robots are destined to play an important role in the hospitality industry. They are rapidly being integrated into hotels, restaurants, and cafes, with robots doing everything from folding laundry to greeting guests, carrying luggage, delivering room service, and more.
“The days of the one-size-fits-all experience in hospitality is really antiquated,” Steve Escalante, vice president of business development of the Otonomus hotel’s ownership group, told the Las Vegas Sun. “The spirit of the concept is really to create and provide, through technology, a much more personalized experience for the user.” For now, however, Otonomous is holding off on robots, having considered them. They’re “part of the wave of the future,” Escalante said, but for the time being, the hotel wanted to emphasize the “human touch.”
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