Harley-Davidson Market Sentiment

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Harley-Davidson Inc

HOGNYSE

Trade with Public

$24.55

-0.28-1.13%

Last update: Oct 2, 4:39 PM

$24.55

-0.28-1.13%

Overview News Earnings Forecast Events Price Targets FinancialsSentimentOwnership Dividends Compare Options Stock Report

Harley-Davidson Market Sentiment - Benzinga

Harley-Davidson Market Sentiment

Market sentiment signals for Harley-Davidson (HOG): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus▲ Buy

Short Interest▼ 24.2% short float

Options Flow▲ 0.79 P/C ratio

Insider Activity— N/A

Analyst Consensus

Buy

11 analysts

Options Flow (P/C)

0.79

More calls — Bullish

1,187 calls · 940 puts

Avg Consensus PT

$29

+16.9%

Highest Price Target

$45

+83.3%

BMO Capital

Lowest Price Target

$17

-30.8%

Morgan Stanley

Short Interest

24.2%

Rising — Bearish

Insider Activity (30d)

—

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Sep 8, 2026	Citigroup	James Hardiman—	+26.3%	$27 → $31	Maintained	Neutral
Sep 2, 2026	UBS	Robin Farley—	+14.1%	$26 → $28	Maintained	Neutral
Aug 17, 2026	DA Davidson	Griffin Bryan—	+34.4%	$30 → $33	Maintained	Buy
Jul 28, 2026	Morgan Stanley	Adam Jonas—	-30.8%	$15 → $17	Maintained	Underweight
Jul 24, 2026	Baird	Craig Kennison—	+22.2%	$28 → $30	Maintained	Neutral
Jul 20, 2026	Loop Capital	Brandon Rolle—	—	—	Upgrade	Hold→Buy
Jul 13, 2026	Citigroup	James Hardiman—	+10.0%	$26 → $27	Maintained	Neutral
Jul 6, 2026	DA Davidson	Griffin Bryan—	+22.2%	$25 → $30	Maintained	Buy
May 19, 2026	Morgan Stanley	Adam Jonas—	-38.9%	$12 → $15	Maintained	Underweight
May 11, 2026	UBS	Robin Farley—	+5.9%	$19 → $26	Maintained	Neutral
May 7, 2026	Citigroup	James Hardiman—	+5.9%	$23 → $26	Maintained	Neutral
May 6, 2026	Wells Fargo	Anthony Bonadio—	-22.6%	$15 → $19	Maintained	Underweight
Mar 11, 2026	Wells Fargo	Anthony Bonadio—	-38.9%	$15	Initiate	Underweight
Mar 4, 2026	UBS	Robin Farley—	-22.6%	$27 → $19	Maintained	Neutral
Feb 12, 2026	DA Davidson	Griffin Bryan—	+1.8%	$30 → $25	Maintained	Buy
Jan 14, 2026	Citigroup	James Hardiman—	-6.3%	$28 → $23	Maintained	Neutral
Nov 25, 2025	Loop Capital	——	-14.5%	$21	Initiate	Hold
Nov 19, 2025	Morgan Stanley	Adam Jonas—	-14.5%	$25 → $21	Maintained	Underweight
Nov 13, 2025	UBS	Robin Farley—	+10.0%	$28 → $27	Maintained	Neutral
Nov 10, 2025	DA Davidson	Griffin Bryan—	+22.2%	$34 → $30	Maintained	Buy
Oct 27, 2025	Morgan Stanley	Adam Jonas—	+1.8%	$27 → $25	Downgrade	Equal-Weight→Underweight
Aug 25, 2025	DA Davidson	Griffin Bryan—	+38.5%	$31 → $34	Maintained	Buy
Jul 8, 2025	UBS	Robin Farley—	+10.0%	$28 → $27	Maintained	Neutral
Jun 16, 2025	Citigroup	James Hardiman—	+10.0%	$24 → $27	Maintained	Neutral
May 14, 2025	Baird	Craig Kennison—	+14.1%	$26 → $28	Maintained	Neutral