Harley-Davidson Market Sentiment

Harley-Davidson Inc

HOGNYSE

Trade with Public

$26.01

0.311.21%

At close: Aug 7, 5:00 PM EST

$26.01

N/A

After Hours: Aug 7, 4:01 PM EST

Overview News Earnings Forecast Events Price Targets FinancialsSentimentOwnership Dividends Compare Options Stock Report

Harley-Davidson Market Sentiment

Market sentiment signals for Harley-Davidson (HOG): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus▲ Buy

Short Interest▼ 22.0% short float

Options Flow▲ 0.13 P/C ratio

Insider Activity▲ Net Buyer (30d)

Analyst Consensus

Buy

11 analysts

Options Flow (P/C)

0.13

More calls — Bullish

515 calls · 68 puts

Avg Consensus PT

$28

+6.9%

Highest Price Target

$45

+73.0%

BMO Capital

Lowest Price Target

$17

-34.6%

Morgan Stanley

Short Interest

22.0%

Rising — Bearish

Insider Activity (30d)

Net Buyer

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Jul 28, 2026	Morgan Stanley	Adam Jonas—	-34.6%	$15 → $17	Maintained	Underweight
Jul 24, 2026	Baird	Craig Kennison—	+15.3%	$28 → $30	Maintained	Neutral
Jul 20, 2026	Loop Capital	Brandon Rolle—	—	—	Upgrade	Hold→Buy
Jul 13, 2026	Citigroup	James Hardiman—	+3.8%	$26 → $27	Maintained	Neutral
Jul 6, 2026	DA Davidson	Griffin Bryan—	+15.3%	$25 → $30	Maintained	Buy
May 19, 2026	Morgan Stanley	Adam Jonas—	-42.3%	$12 → $15	Maintained	Underweight
May 11, 2026	UBS	Robin Farley—	-0.0%	$19 → $26	Maintained	Neutral
May 7, 2026	Citigroup	James Hardiman—	-0.0%	$23 → $26	Maintained	Neutral
May 6, 2026	Wells Fargo	Anthony Bonadio—	-27.0%	$15 → $19	Maintained	Underweight
Mar 11, 2026	Wells Fargo	Anthony Bonadio—	-42.3%	$15	Initiate	Underweight
Mar 4, 2026	UBS	Robin Farley—	-27.0%	$27 → $19	Maintained	Neutral
Jan 14, 2026	Citigroup	James Hardiman—	-11.6%	$28 → $23	Maintained	Neutral
Nov 25, 2025	Loop Capital	——	-19.3%	$21	Initiate	Hold
Nov 19, 2025	Morgan Stanley	Adam Jonas—	-19.3%	$25 → $21	Maintained	Underweight
Nov 13, 2025	UBS	Robin Farley—	+3.8%	$28 → $27	Maintained	Neutral
Nov 10, 2025	DA Davidson	Griffin Bryan—	+15.3%	$34 → $30	Maintained	Buy
Oct 27, 2025	Morgan Stanley	Adam Jonas—	-3.9%	$27 → $25	Downgrade	Equal-Weight→Underweight
Aug 25, 2025	DA Davidson	Griffin Bryan—	+30.7%	$31 → $34	Maintained	Buy
Jul 8, 2025	UBS	Robin Farley—	+3.8%	$28 → $27	Maintained	Neutral
Jun 16, 2025	Citigroup	James Hardiman—	+3.8%	$24 → $27	Maintained	Neutral
May 14, 2025	Baird	Craig Kennison—	+7.7%	$26 → $28	Maintained	Neutral
May 2, 2025	B of A Securities	Robert Ohmes—	+23.0%	$35 → $32	Maintained	Buy
Apr 17, 2025	Citigroup	James Hardiman—	-11.6%	$28 → $23	Maintained	Neutral
Apr 9, 2025	DA Davidson	Brandon Rolle—	+19.2%	$31	Assumes	Buy
Apr 4, 2025	Baird	Craig Kennison—	-0.0%	$32 → $26	Maintained	Neutral