This Entertainment Startup Is Making People 'Binge' On Audio


Although many people tend to think of visual mediums like film and television as the forefront of entertainment, people are increasingly gravitating towards another medium: audio. This shift to preferring audio entertainment has been driven by Pocket FM, an audio entertainment platform in the entertainment space with a series of blockbuster audio series.

Developing and releasing audio series for the world

Pocket FM consistently manages to deliver blockbuster audio series due to the same level of gripping storytelling and production value it has as any major film, television, or streaming production. The people have spoken, and they have made it clear: they want stories that engage and entertain them.

Because Pocket FM's audio series are so incredibly high-quality, many users will find a new listening obsession with their favorite shows, which has inspired behavior that Pocket FM refers to as "binge-listening." Much like the concept of binge-watching for Netflix and other video streaming services, the idea of binge-listening is that listeners can sit down and enjoy audio series for hours on Pocket FM's app. With many of the series on Pocket FM stretching into the hundreds or even thousands of episodes, users have plenty of available audio content to listen to.

Pocket FM's massive library of audio content offers something for virtually anyone, with audio series covering a wide variety of genres and localized storytelling options. From romance to horror, fantasy, suspense, sci-fi, mythology, and more, Pocket FM can help listeners find their next binging obsession, regardless of their tastes and interests. However, one main characteristic unifies Pocket FM's diverse slate of blockbuster audio series: quality storytelling.

Pocket FM’s Audio Series: Delivering blockbusters, one after another

By creating so many audio series perfect for binge listening, Pocket FM has experienced tremendous success since its inception in 2018 and has been expanding into global markets after its success in India and the U.S., with some of its most popular series grossing over $10 million in revenue. Achieving this threshold is a massive success not only for the Pocket FM platform but also for the entire audio series medium.

Some of these highly successful audio series on Pocket FM include:

  • "Insta Millionaire": As Pocket FM's first flagship series and the first to achieve this incredible metric, "Insta Millionaire" follows a young man who grows up in a life of excess, only to be sent by his parents to live in a "poverty training program." After completing the program, he returns to his old life, struggling to reconcile his once lavish ways with the lessons he has learned. The series has registered almost 1.5 billion plays and grossed over US$15 million.
  • "Saving Nora": This gripping audio drama tells the story of a woman who returns to her hometown to find her twin kid and becomes the object of envy of everyone in town. This series is the most grossed series, clocking over US $18 million with 500+ million plays worldwide.
  • "The Return": Pocket FM's "The Return" follows a woman who is the victim of a situation where she is forced to leave the country. Years later, she returns to her hometown, causing people to wonder whether or not she has started a completely new life. It has clocked over US$12 million in audience collections

Microtransactions, macro impact!

Apart from the quality of the content, another key to Pocket FM's success is its innovative business model that puts the power back into the hands of the listener. The company understands the need for flexibility in the entertainment industry. 

For many streaming services, users pay a flat monthly subscription fee to access all of the platform's content — including content they would never listen to. Pocket FM is uniquely positioned to disrupt this status quo with its microtransaction-based approach to audio content. This lowered the entry barrier and made entertainment more inclusive! 

On Pocket FM's platform, a limited number of episodes are made available to users for free daily, and listeners can purchase access to additional episodes using in-app "coins" if they wish to continue their binge. This gives listeners the ability to try out different series before they find the one they want to binge, along with the flexibility to choose whether to listen to an episode or two to pass the time or binge multiple episodes to entertain themselves for hours on end.

If you are looking for a gripping audio series that will become your next listening obsession, look no further than Pocket FM. From "Insta Millionaire" to "Saving Nora" and "The Return," Pocket FM has changed how listeners consume audio-based entertainment with its unique audio series style of storytelling.

If you want to listen to one of these hit audio series or more, download the Pocket FM app on the App Store or Google Play Store today.

This post was authored by an external contributor and does not represent Benzinga’s opinions and has not been edited for content. The information contained above is provided for informational and educational purposes only, and nothing contained herein should be construed as investment advice. Benzinga does not make any recommendation to buy or sell any security or any representation about the financial condition of any company.

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