GUANGZHOU, China, Feb. 23, 2021 /PRNewswire/ -- MINISO, a lifestyle product retailer, recently launched its #LoveWithoutDistance Campaign on Instagram, which saw it select 100 touching love stories from people separated by COVID-19 lockdowns, and then deliver a mystery $100 MINISO gift box to their loved ones on Valentine's Day 2021.

This saw MINISO staff delicately pack and customize gift boxes for the partners of winning participants, who were then able to pick up the mystery gift box at their nearest MINISO outlet, helping them to celebrate a difficult Valentine's Day 2021, while also echoing the brand's mission of "enabling everyone to enjoy life's little surprises."

"It has been an extremely tough year for my family. Despite being stuck in Paris, my boyfriend made every effort to lift my spirits. Never failing to make me feel his love from afar, I feel like he deserves to feel special with a little surprise," said Cara from Ireland.

"Amid COVID-19 lockdowns, people across the world have been discouraged from meeting each other on this special day, especially couples who are in long-distance relationships," said Robin Liu, Chief Marketing Officer at MINISO. "This pandemic made us realize that there are no boundaries or distance when it comes to love."

By Valentine's Day, the campaign had reached over 930-thousand people globally and was endorsed by various Instagram KOLs, such as Cindy T. Dinh and Andrea Rivas. The campaign also earned significant organic engagement on Instagram, with a total of 545 comments and 28,791 likes.

Check out a recap of MINISO's #LoveWithoutDistance Valentine's Day 2021 Campaign at the following link:

https://www.youtube.com/watch?v=newgUzpVKYo&feature=youtu.be

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SOURCE Miniso Group