Undertone has invested heavily in the video space over the past year, bringing KPI-crushing instream video and interactive video to the forefront of its robust product suite. This includes CTV, and its vast array of outstream high impact video formats and targeting capabilities including 1:1 and 100% visual ACR data. Undertone's VTC metric officially brings their holistic capabilities and KPI-centric buying together giving their brands the best way to drive results with video.
"We are excited to enable Undertone to provide this new metric by providing them data they can trust. Now advertisers will have access to a new way to transact on video and meet campaign goals," said Craig Zigler, Vice President of Product Management, IAS.
Undertone has seen triple digit growth for video campaigns year-over-year, due to their heavy investment into a robust creative and format stack, which has delivered trusted and repeated video performance for some of the biggest brands in the US.
"The investments we are making in video to better meet the needs of our partners cannot be understated," says Dan Aks, Undertone President. "Enabling brands to access the widest variety of video units across all platforms, and do so with efficient pricing models that can guarantee success, closes the loop for advertisers with any goal who are looking to activate a video campaign."
If you're looking to guarantee that all of your video dollars are spent on viewable AND complete impressions, reach out to [email protected] or your local Account Executive.
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