The Cheesecake Factory Celebrates National Cheesecake Day With Any Slice for Half Price and a New Flavor on July 30

New Pineapple Upside-Down Cheesecake Debuts on National Cheesecake Day

The Cheesecake Factory^® is celebrating its favorite holiday of the year – National Cheesecake Day – by offering dine-in guests any slice of its more than 30 legendary flavors of cheesecake for half price on Tuesday, July 30, 2019.* The Cheesecake Factory will also introduce its newest flavor on National Cheesecake Day – Pineapple Upside-Down Cheesecake.

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The Pineapple Upside-Down Cheesecake is The Cheesecake Factory's delightful twist on a classic: creamy pineapple cheesecake with maraschino cherry swirl between two layers of moist buttery pineapple upside-down cake. For every slice of Pineapple Upside-Down Cheesecake sold through February 2020**, The Cheesecake Factory will donate 25 cents to Feeding America^®, the nation's largest organization dedicated to fighting domestic hunger through a network of food banks.

Since 2008, The Cheesecake Factory has donated more than $4.6 million to Feeding America through the sale of its specially designated cheesecakes.

"National Cheesecake Day has become an annual tradition at The Cheesecake Factory that we look forward to celebrating all year," said David Overton, Founder and CEO of The Cheesecake Factory Incorporated. "Along with offering any slice, half price to our dine-in guests, we are so pleased to mark the occasion by introducing our new Pineapple Upside-Down Cheesecake on National Cheesecake Day."

*Offer valid July 30, 2019 for dine-in only. One slice of cheesecake per dine-in guest. Must be present. Offer valid at restaurants in the U.S.A. including Puerto Rico.

**Donations made on slices sold at all The Cheesecake Factory restaurants in the U.S.A. including Puerto Rico.

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About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale, casual-dining segment in 1978 with the introduction of its namesake concept. The Company, through its subsidiaries, owns and operates 219 restaurants throughout the United States, including Puerto Rico, and Canada, comprised of 202 restaurants under The Cheesecake Factory® mark; 14 restaurants under the Grand Lux Cafe® mark; two restaurants under the RockSugar Southeast Asian Kitchen® mark, and one restaurant under the Social Monk Asian Kitchen™ mark. Internationally, 22 The Cheesecake Factory® restaurants operate under licensing agreements. The Company's bakery division operates two bakery production facilities, in Calabasas Hills, CA and Rocky Mount, NC, that produce quality cheesecakes and other baked products for its restaurants, international licensees and third-party bakery customers. In 2019 the Company was named to the FORTUNE Magazine "100 Best Companies to Work For®" list for the sixth consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.

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