The Cheesecake Factory^® (NASDAQ:CAKE) is spreading extra holiday cheer to last-minute online shoppers with double the rewards tomorrow, Thursday, December 21, 2017. For every $25 in eGift Cards purchased online at thecheesecakefactory.com, guests will receive two eSlice of Joy Cards – that's double the reward that The Cheesecake Factory is offering during the remainder of the holiday season*. An annual favorite to give and receive, each eSlice of Joy Card is redeemable for one slice of The Cheesecake Factory's legendary cheesecake beginning January 1, 2018, through March 31, 2018. With more than 30 varieties of world-famous cheesecakes to choose from, eSlice of Joy Cards are a sweet treat to give as a gift or keep for oneself.

• For every $25 in Electronic Gift Cards ("eGift Card") increments purchased online from https://www.thecheesecakefactory.com in a single transaction occurring between 12/21/2017 at 3:00 am EST / 12:00 AM PST and 12/22/17 at 3:00 am EST / 12:00 AM PST (the "Promotion Period"), the purchaser will receive two electronic Slice of Joy Cards (each, an "eSlice of Joy Card").
• Each eSlice of Joy Card may be redeemed only at The Cheesecake Factory restaurants in the United States, including Puerto Rico, from 1/1/2018 - 3/31/2018 for one complimentary slice of either cheesecake or layer cake. eSlice of Joy Cards expire March 31, 2018.
• Only one eSlice of Joy Card may be redeemed per guest, per visit. Must be present to redeem.
• May not be used in conjunction with any other discount or offer.
• eSlice of Joy Card has no cash value. One time use only.
• The Cheesecake Factory is not responsible for any inability to purchase eGift Cards during the Promotion Period, regardless of cause, and will not provide rain checks or other 'make goods' in the event of any such inability.

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The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company, through its subsidiaries, owns and operates 214 full-service, casual dining restaurants throughout the U.S.A., including Puerto Rico, and Canada, comprised of 199 restaurants under The Cheesecake Factory® mark; 13 restaurants under the Grand Lux Cafe® mark; and two under the RockSugar Southeast Asian Kitchen® mark (transitioning from Rock Sugar Pan Asian Kitchen®). Internationally, 18 The Cheesecake Factory® restaurants operate under licensing agreements. The Company's bakery division operates two bakery production facilities, in Calabasas Hills, CA and Rocky Mount, NC, that produce quality cheesecakes and other baked products for its restaurants, international licensees and third-party bakery customers. In 2017 the Company was named to the FORTUNE Magazine "100 Best Companies to Work For®" list for the fourth consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.