Shots Fired! T-Mobile CEO Takes Wireless Wars To Twitter
T-Mobile US Inc (NASDAQ: TMUS)'s CEO John Legere and President Donald Trump have much in common: both have never shied away from using Twitter Inc (NYSE: TWTR) to send their message to the people, and yes — attack rivals and foes.
Legere even acknowledged in an interview with Fortune that T-Mobile's corporate lawyers said it was a terrible idea for him to tweet, but that hasn't stopped him from unleashing tweetstorms in the past.
Following T-Mobile's third-quarter earnings report back in October, 2016, Legere couldn't help but boast how his #uncarrier strategy is "winning" and the T-Mobile brand is "stronger & healthier than ever and you know #WeWontStop!"
Anyone who follows Legere knows what happens when one of T-Mobile's peers report a poor earnings results.
AT&T Reports Q4
AT&T Inc. (NYSE: T) reported that it earned $0.66 per share in the fourth quarter on revenue of $41.8 billion, which was down from $42.1 billion in the same quarter a year ago. Wall Street analysts were expecting the company to earn $0.66 per share on revenue of $42.04 billion.
Net income also fell to $2.4 billion from $4.0 billion a year ago.
Legere's tweet on Wednesday characterized AT&T's report as a "mixed bag of bad" with service revenue down year-over-year, total revenue down year-over-year and postpaid metrics down.
In a follow-up tweet, the CEO suggested that AT&T's report is full of "#ATTAlgebra to hide losses & it makes no sense." He even encouraged Twitter followers to use "#ATTAlgebra" to "figure out the REAL postpaid subscriber losses." The first person to do so wins a prize.
Legere also made a call to AT&T's customers to switch to his platform.
After a Twitter use stated that they switched to AT&T and is happy with the service, Legerge responded: "Come to @TMobile! Nobody needs the #DeATThStar."
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