Infinite Reality, a Florida-based immersive tech company, stunned the industry earlier this year with news of a $3 billion raise from a single anonymous investor.
According to Forbes, just one hour after the outlet published an in-depth investigation into the company, Infinite Reality revealed the name behind the deal: Sterling Select.
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Sterling Select's Connection to Katz Family
Sterling Select is a venture firm tied to the powerful Katz family and affiliated with Sterling Equities, the real estate empire co-founded by former New York Mets owners Saul Katz and Fred Wilpon. Sterling Select has a complex relationship with Infinite Reality that dates back years, originating with its early backing of ReKTGlobal, a company Infinite Reality acquired in 2022.
Sterling Select managing partner Christopher Steele said in a statement that the company has “maintained a longstanding relationship with the senior leadership team at Infinite Reality” adding, “Today, we are more bullish than ever about Infinite Reality's bright future."
Despite Steele's mention in a LinkedIn post that Sterling Equities is not directly involved in the $3 billion investment, the close ties between these entities have led to speculation. The name "Sterling" is involved in this story just enough to raise eyebrows but not quite enough to offer full clarity.
Infinite Reality's valuation has reportedly soared to $16 billion, despite its reported revenue being just $75 million, Forbes writes. The company credits the investment for helping to fuel its rapid expansion, which includes plans for a massive 60-acre headquarters in Fort Lauderdale, Florida. The new campus is set to include 100,000 square feet of office space and bring nearly 1,000 new jobs to the area, according to the company.
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Infinite Reality to Acquire Touchcast in $500 Million Agentic AI Deal
According to Forbes, Infinite Reality has also been busy on the acquisition front, recently announcing plans to acquire agentic AI firm Touchcast in a deal worth $500 million. This comes after a string of previous buyouts that allowed Infinite Reality to claim indirect investment links to other big names, including Stephen Ross, the Agnelli family, and both the Wilpon and Katz families.
CEO John Acunto told Forbes, "The investor had an appetite for as large of a percentage of the companies we were willing to offer at the time, and we felt that we should move forward with that." He also noted that the desire for anonymity from the investor made it "quite difficult to bring other people in."
This veil of secrecy is one reason why the company remained under scrutiny, especially after Forbes raised questions about the legitimacy of the raise and the true nature of the investor. The revelation of Sterling Select's involvement answered one question but raised several more.
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Sterling Select has described itself as a venture development accelerator that allows backers to maintain a low profile while still accessing high-growth opportunities. In its own words, the firm exists to "enhance the economic returns for our partners targeting venture investment" without the reputational risk of traditional venture capital models.
The Future of Infinite Reality
Whether Infinite Reality will live up to its multibillion-dollar valuation remains to be seen. With powerful names connected through acquisitions, strategic partnerships, and a $3 billion injection of fresh capital, the company has placed itself at the center of tech's most intriguing power plays.
Industry observers are watching closely as Infinite Reality moves to consolidate its position across the immersive technology, AI, and metaverse sectors.
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