One Year Of Elon Musk Bringing Sink To 'His' Twitter Office — A Lot Changed But Everything Might Not Be Okay In Paradise

On the first anniversary of Elon Musk’s acquisition of X (formerly Twitter), the company disclosed various statistics and developments.

However, while these milestones received appreciation from netizens, they also raised concerns about the platform’s performance amid recent reports pointing to discrepancies in the statements made by the tech billionaire and X CEO Linda Yaccarino.

What Happened: On Thursday, Yaccarino shared some key milestones in a blog post titled “One year in, the future of X is bright,” in which she reported that users spent over 7.8 billion active minutes daily on X, with the average user spending more than 32 minutes per day on the platform.

Notably, X continues to witness an average of 1.5 million daily signups.

Yaccarnio also reiterated that major advertising agencies had lifted their “pause guidance” against advertising on X since mid-May. Over 1,700 advertisers returned to X in the last quarter alone, including 90 of the top 100 ad spenders from a year ago.

The X CEO also highlighted that X paid more than $20 million to the creator community.

While X touted its achievements, users expressed skepticism. One user commented on the absence of Daily Active Users or DAU, a crucial metric for social platforms.

Previously, it was reported that the DAU count on X dropped to 249 million in September, a decrease of about 2% since July.

Another user questioned the transparency of creator payouts, demanding more detailed information.

Advertiser Exodus Contradiction: Previously, it was reported that contrary to statements by Musk and Yaccarino, data from marketing consultancy firm Ebiquity revealed that most major advertisers had ceased spending on X.

The report stated that only two out of the top 70 advertisers on X purchased ads last month, contradicting the assertion that 90% of significant advertisers had returned to the platform.

Community Notes Controversy: Earlier this month, X’s much-endorsed feature, Community Notes, also faced scrutiny after flagging a graphic video shared by Donald Trump Jr. on the Israel-Hamas conflict.

The system wrongly labeled the video as old and not from Israel. However, it was later verified as genuine, raising questions about the accuracy of X’s fact-checking processes.

Notably, in her latest blog post, Yaccarino said that the company has made “real progress” in its work to “combat misinformation from all sides on X.”

“Community Notes now has over 100K contributors in 44 countries and is growing. This product is not perfect, but it is improving rapidly,” she stated.

Image Source – Elon Musk X Account

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