YouTube Shorts Chief Debunks Popular Myths: No! Posting 10 Videos A Day Doesn't Affect Your Performance

In an interview posted on Wednesday, Todd Sherman, the Product Lead for YouTube Shorts, dispelled common myths about the platform that some creators follow as gospel truth.

What Happened: In the conversation with Rene Ritchie on the channel Creator Insider, Sherman touched upon various subjects, including the significance of hashtags, whether the Shorts algorithm mirrors long-format content, the continued relevance of prioritizing the audience, and some common misconceptions.

The product lead for YouTube Shorts also indicated that the platform intends to stay committed to the 60-second-or-under format. He noted that YouTube already excels in longer video content, and expanding Shorts could lead to recreating what it already offers.

Here we have compiled a list of myths (confirmed by the Shorts boss himself) that creators should stop worrying about:

Timing Matters Less Than You Think

One prevailing myth revolves around the optimal timing for posting Shorts. Sherman said that YouTube Shorts doesn’t prioritize specific times of the day. While timely content is crucial for news-related topics, he highlighted that quick responses matter more than adhering to a specific posting schedule.

“Freshness may be more of a factor,” Sherman explained, “For example, if somebody’s focused on news, then the timeliness of that could matter. That’s a little less about time of day and more about quickly responding.”

Quantity ≠ Quality

Another widespread misconception is that posting multiple Shorts daily guarantees better visibility and engagement. Sherman firmly rejected this notion, saying that YouTube’s algorithms do not favor creators based on the frequency of uploads.

“There is nothing in our systems that’s like, when you hit the five video or ten short threshold per day, that you somehow unlock a secret. That’s not how it works.”

He urged creators to prioritize quality over quantity, suggesting that investing time in creating better content would yield more significant results.

Reposting Shorts Isn’t The Solution

Sherman also addressed the practice of reposting Shorts that fail to gain traction. Contrary to the belief that repeated posting could eventually lead to success, he discouraged this approach. He noted the risk of such activity being flagged as spam by YouTube’s systems.

“My advice to folks is, hey, if that didn’t go how you wanted it to go, learn from it and move forward and try again. Make a better version. Like take everything you learn from that version, make a better version of it,” he suggested.

Watch the complete video here:

Image Source – Shutterstock

Check out more of Benzinga’s Consumer Tech coverage by following this link.

Market News and Data brought to you by Benzinga APIs